multicolored umbrella

Visual elements – an important part of creating a website and color scheme plays a separate role in this matter. According to statistics, more than 20% of site visitors leave the site if the designer used outlandish colors. As the color schemes for websites in 2024 are very rich, it can be a difficult challenge to find the right solution. Let’s try to break down the top 30 solutions in this article, but before we go through the list, let’s break down why it’s important to get the color scheme right.

The importance of the right color scheme

Color is often considered only from an aesthetic standpoint, but there are other benefits that a color scheme for a website can provide:

  • Increased conversions. According to statistics, color can raise the rate by 24%. Conversion happens when a person performs a certain action on the site, for example, buying or filling out a form. Correct color orientation helps to influence the final decision, to call for action. The image, button or text will enhance the effect. Red shade is better for this task, unlike the green. It gives contrast and psychologically provokes more rapid and energetic actions.
  • Brand identification. Color scheme should show the uniqueness and individuality of the company. Bright solutions are relevant to cheerful, youth sites. Using colors like competitors can confuse potential customers, and negatively affect recognizability. Color will establish the necessary emotions, which will increase people’s loyalty and benefit the entire business.
  • Customer Retention. The right contrasts improve interaction and retention on the site. The right user interface and color scheme will make it easier for customers to navigate within the platform. For example, it’s easier to search for navigation, visually identify content, etc. People often don’t use all the content, 70% of it is ignored, and the visual hierarchy allows you to highlight accents, drawing attention to important text or images.
  • The brand is a single entity. While developing a website for a specific project, it is important to determine the target audience. This will allow you to exclude possible mistakes and choose the right gamut, which will also affect the development of the entire business in the future.

Best color combinations for 2024

The color palette for the website for 2024 is a powerful web design tool and effective use helps to influence the perception of the brand by visitors to the platform. Choices should be made thoughtfully, using a strategic approach. For ease of reference, there are enough examples of the best solutions below. Using the information, each designer will be able to mix and match colors, creating their own scheme for a specific project.

White and Black

The black and white option gives you the opportunity to emphasize important content on the site. The combination of the two colors will make the page look modern in a minimalist style.


Monochrome color scheme. Source.

The website artist used a simple color scheme in the image. The dominant white space allows a person to see the artwork immediately. In other situations, all attention will be scattered to the colorful backgrounds.


The primary colors are:

  • white (#FFFFFFF);
  • black (#1D1D1).

The minimalist style helps to show the artist’s intentions and desires for the site to reflect their work and style.

Dark green, ivory and yellow

This type of design will help to convey the features of the brand. Earthy tones will suit projects with an environmental message.


An example of using earthy colors to create a brand as an environmentally conscious entity. Source.

Primary colors:

  • green (#009B4D);
  • mandarin yellow (#FFCC00);
  • ivory (#FAF5E9).

The ecopark site’s gamut includes dark green, ivory and yellow. The combination is often associated with the earth, which gives natural hues. The palette is pleasing to the human eye and sites with this design seem organic, relaxing.

Bright green and bright pink

Bright accents help to add energy to the site, making it cheerful. In addition the user’s brain is stimulated, there are strong positive emotions.


3 Sided Cube creates a vibrant website that aligns with the company’s interesting and passionate values. Source.




Applicable colors:



  • malachite green (#31EC56);
  • razmatazz (# EF036C);
  • heliotrope (# EE72F8).

The photo shows the application company’s home page. To contrast with the bright colors, 3 Sided Cube used black and white as an accent, with green and pink giving more depth. Such a palette attracts people’s attention and is suitable for technological projects.

Dark gray and yellow-green

With bright color, it is convenient to emphasize important data, especially in contrast with muted shades.


Highlighting the main elements of the site (buttons, prices, offers) in green and yellow to attract attention. Source.

CTAs are better noticed by customers when using yellow-green, which causes an increase in conversion rates. Additionally, the palette evokes energetic emotion, which is appropriate for sports-related projects.


Colors used:

  • yellow-green (#BAFF39);
  • dull gray (#6E6E6E)
  • white (#FFFFFFFF).

A simple and effective method of picking a CTA color is the opposite side of the dominant palette. An important component is the contrast of the background and buttons, the designer needs to follow the recommendations WCAG 2.0 and APCA to get specific results according to the design and work strategy.

Blue shades and white

Blue is associated with stability and reliability, so it’s great for technology business products. For example, uses the color scheme and provides software test automation services. You may notice that the CTA keys are highlighted in blue.


The predominance of blue on the site. Source.

Applicable color scheme:

  • blue (#E9F1FA);
  • bright blue (#00ABE4);
  • white (#FFFFFFFF).

The use of different shades makes it easy to distinguish the elements of the site.

White and lime green

Green is great for projects related to cleanliness and the environment. One such is Lime, which has a range of colors that includes white and green. The use of minimalist and neat design, neutral backgrounds give visibility to the user of basic data.


White and lime color scheme. Source.

Basic palette:

  • lime (#00DDD00);
  • white (#FFFFFFFF).

Lime applied green than made consistent branding. The background image will help any site add appeal.

Beige and dark gray

The next style is a neutral color scheme. Beige and gray are great to go with it, which adds minimalism, making the site soothing. In addition, beige goes well with most possible colors, so the design can look warm or cool, based on the specific combination.


Wells is a great example of combining gray and beige, with a muted palette. Source.

This is a choice suitable for web design, e-commerce sites.


Applicable colors:

  • beige (#DDD0C8);
  • dark gray (#32323232).

Beige is suitable for creating a background and the contrasting accent will quickly highlight the main information. It’s easy to read, perceive and distinguish among the rest of the elements.

Black and Neon Blue

Blue is recommended for technology products, modern technology, etc.


The combination of the 2 colors highlights the blue, emphasizing the futuristic style. Source.

A simple color combination also makes a busy web design easier. Using more colors would complicate the site and distract visitors. The palette is convenient for inserting white text, the contrast will complement the dark surroundings and improve readability, perception of information.



  • neon blue (# 2272FF);
  • black (# 1D1D1).

The color palette will simplify the visual perception of the site, because working with a large number of colors complicates the site itself and distracts users.

Orange shades and blue

The color scheme is quite unique, orange shades are often associated with happiness, great for companies that deal with tourism, etc.


Orange is the primary color that gives depth and three-dimensionality. Source.

Primary colors:



  • orange (#F9B872, #FAE7A5);
  • blue (#B6E1E7).

The foreground in this scheme will more often be blue and white. This kind of contract allows people to concentrate on the interactive details.

Pastel purples and neutral accents

The simplicity of the site’s background makes it easier to highlight other details, creating interesting accents.


Light purple gradient background. Source.

Gradient colors help create beautiful sites while keeping it simple. The minimal saturation of the background and the bright hues of 3D objects, in addition to the animation form an interesting contract.


Basic colors:

  • pastel purple (#C5ADC5);
  • light steel blue (#B2B5E0).

The text content, buttons are also better made from a neutral palette – white or black. The contrast will allow the client to distinguish the important data easily, without losing focus.

Dark blue and electric blue

People trust the blue palette, so it is chosen for running a business.


The dominance of navy blue over the background and the addition of white and electric blue. Source.

Different shades of blue allow the site to look trustworthy to the user. Secondary colors improve the readability of text, CTA buttons, etc. All of these improve the usability of the platform.



  • dark blue (#01257D);
  • electric blue (#00FFFFFF).

Color gradient, white and navy blue

Color gradient is another trend for 2024 with which you can experiment by applying different color palettes. The approach won’t make the site overbearing.


Combination of gradient and white background. Source.

The combination in the photo is readable with a dark blue and white background. Websites with this scheme come out clean and bright.


Recommended colors:

  • white-lilac (#F8F8F9);
  • dark blue (#111439);
  • color gradient.

Beige, orange and white accent

The combination is characterized by shades of beige and orange, and white is appropriate to highlight some elements. All colors are warm, match people’s skin and are suitable for e-commerce products.


Using orange only for important details to trigger a person’s action. Source.

In a scheme like this, white will help contrast with the other gamut.


Recommended colors:

  • beige (# CD9C8A);
  • orange (# FF5100);
  • white (# FFFFFFFF).

White and blue-gray

A relaxing palette, a great choice for spas, hotels. Source.

The color palette is suitable for vacation complexes, resorts, etc. The gray-blue and white combine with water, steam and relaxation in general. Compared to other types of blue, gray-blue is better suited to a tranquil palette because it has minimal brightness. Minimalist effect is achieved with the help of white. Text, buttons and other details can be highlighted in turquoise or blue.



  • gray-blue (#96C2DB, #E5EDF1);
  • white (#FFFFFFF).

The white space in this color scheme helps to make the CTA stand out, even though the main background is of muted colors.

Bright red and white

In some cases, the color combination works best to emphasize non-standard sites, like two-column types.


Bright red and white can accentuate such a layout, and high contrast visually separates the content of the two columns. In addition, anything on a red background is made more vivid by the combination with a neutral palette (white).

Unusual red and white color palette. Source.

Colors used:

  • white smoke (#F0F0F0);
  • bright red (#E7473C).

Classic blue, turquoise and gold

If you want a calm site design, then you should use classic blue with a darker shade. This will mimic the night sky, giving a cozy feeling.


The audio app doesn’t use bright colors, keeping the site serene. Source.

The accents in this design are turquoise and gold. They are not the brightest combinations, but they are visible over the classic blue and users can easily read the content, use the site navigation, etc.


The primary colors are:

  • dark blue (#0A1828);
  • turquoise (#178582);;
  • gold (#BFA181).

Yellow and blue

A design in this style is suitable for business platforms. Bright yellow may not be used for the main color, on the other hand, it is able to attract attention quickly, but it outshines other shades.


Idea for working with blue and yellow. Source.

The photo shows the website of a banking company. The site is created mainly with yellow as the background color and blue is used to complement and create contrast. It is the exact opposite of yellow, so it stands out with ease. This accent improves the CTA’s visibility in the background.


Recommended colors:

  • yellow (#FFCE32);
  • prussian blue (#1D63FF).

Dark royal blue and gold

The combination of blue and gold is the perfect choice for companies that provide high-end goods or services.


Color scheme for sites that want to show their professionalism. Source.

The combination of the palette helps you to get a stylish website. It’s neat, people like it. Business owners will be able to place and gain a reputation in the marketplace quickly.


Recommended colors:

  • blue (#002349);
  • gold (#957C3D).

Blue, beige and coral red

Occasionally when using 3 or more colors there are problems of combination and the site becomes difficult to perceive. However, if the right approach to design is taken, the result will be pleasing to the eye.


A color scheme for a self-care company’s website. Source.

More often coral-red and beige are better suited to be combined with neutral shades, but the choice towards blue gives the desired effect as the main color of the site. It provides contrast and makes it possible to highlight important buttons and information, increasing their visibility.



  • dark blue (#001233);
  • light coral red (#FF595A);
  • beige (#CAC0B3).

Blue can be applied to male-only merchandise.

Red and Yellow

This is a “lively” color scheme and in 2024 it will be relevant for gaming themes. Also, the combination of red and yellow makes for a bold, fun, interesting platform. Possible colors:

  • coral red (#FE3A4A);
  • gold poppy (#FEC501).

Yellow symbolizes happiness, red evokes emotion. Source.

Both colors in this scheme are considered strong, while perfectly matching each other. The addition of typography with white makes it easy to read and recognize details against a bright background.

White and purple

If white dominates the project, adding one more will help to make the site more appealing. Purple is a good choice for an accent for a monochrome design. It is suitable for luxury themes, recommended for e-commerce products.


Increase the home page’s impact on customers by increasing conversion rates with a color scheme. Source.

Work only with purple should be done with the main components of the platform to achieve minimalism. Create the rest of the elements in neutral shades (white, black). As a result, the design will be noticeable and attractive.


Recommended color:

  • teal purple (#4F0341);
  • white (#FFFFFFFF).

Beige and red

Due to tendencies and trends that are there every year in fashion, web design, some color schemes are associated with a particular period. For a retro, ’90s theme, you should use a palette of beige and red.


Red on the site for accent, beige as the main color. Source.

The simplicity of the site, the visual emptiness of the design helps to grab people’s attention quickly and easily if you add a red bright accent. Beige is always associated with retro style, and bright red is the color of the ’90s.


Possible colors:

  • light beige (#FDF8F0);
  • Crimson (#F0122D).

Blue shades, white and red-purple

Working with bright colors will make the project overbearing, but visual balance is achievable when combined with an unsaturated color scheme. Bright blue for accent and red-purple are great options.


Pale blue for the background and to provide sharp contrast. Source.

Contrasting colors give depth in web design. Bright colors on a pale background allow the image to stand out.


Possible color schemes:

  • pale blue (#EFFAFD);
  • royal blue (#4A8BDF);
  • eggplant (#A0006D).

The described palette will give the homepage a lightness and beauty.

Turquoise and white

Having trouble choosing between blue and green? In that case, turquoise is the best choice of the combination of 2 colors. It is associated with ecological purity and is suitable for the design of technological projects.


The deep turquoise helps to highlight the foreground details of the lighter tone. Source.

For CTA, a light turquoise or white would work for the text component.


Possible colors:

  • cardin green (#0C1A1A);
  • dark turquoise (#6ACFC7).

The scheme described in 2024 is recommended for sites that want to be modern and neat at the same time.

Light and reddish orange

In some cases, only 1 color is enough to create a project and design for its purpose site.


The difference in shades makes orange look distinct, even though it is one color. Source.

Such a combination is associated with the Chinese flag and at the same time maintains the uniformity of the theme of the site, which is shown in the photo.


A pair of bright colors combined with each other help to make the platform look lively and an accent can be used in white or black, which creates an additional contract.

Possible palette:

  • orange (#FFAB00);
  • Harley Davidson orange (#DD2E18).

Neutral colors in this type of design don’t distract people, keeping the tone warm.

White, purple and orange

Flat design is growing in popularity in 2024. It is suitable for a variety of companies, both informal and professional. The complexity of the design lies in the choice of color scheme. Often the design is done in the style of minimalism with neutral backgrounds and bright accents.


The color scheme is suitable for flat design, adding brightness to the site. Source.

Purple and orange will help on a simple site and white background to attract users’ attention.


Basic scheme colors:

  • white (#FFFFFFFF);
  • orange (#FF5841);
  • red-purple (#C53678).

Yellow, brown and purple

For fans of experimentation and creating unique designs, this color palette will be a real boon in 2024. It is based on brown and yellow. The former evokes a relaxing effect and is suitable for contrasting with the more saturated (yellow).


The right combination of bright colors makes the site lively and fun. Source.

Purple is used to diversify and enhance the combination of yellow.


Recommended colors:

  • sunshine yellow (#FFD43A);
  • baker’s chocolate (#582C12);
  • medium orchid purple (#D668E3).

Dark purple, orange, red and pink

Lots of colors can make a platform look very bright, but getting each one right and incorporating them will give the right effect.


Using all the colors of the scheme evenly on the home page. Source.

Each individual color can be applied to a specific section or page of the site. In order not to complicate perception, choose a layout as simple as the design. This allows you to work with a complex color scheme, without burdening users and not distracting their attention. White is a good contrast for buttons and text.


Main colors:

  • dark red (#8E0D3C);
  • blackcurrant (#1D1842);
  • orange (#EF3B33);
  • pink-pink (#FDA1A2).

Brown and Beige

This is a natural color palette that gives a relaxing and organic effect. Suitable for sites with furniture, flooring, etc.


Design options:

  • narvik (#EAE7DD);
  • brown Sorrell (#99775C).

Beige by itself is considered a neutral color and the addition of brown adds warmth. The combination helps to create a homely atmosphere.


The color scheme adds value to the home page of the site. Source.

The text portion and buttons can be highlighted in white or gray to make navigation easier for humans.

Stylish and sophisticate


Stylish and refined refers to a design approach that is characterized by elegance, sophistication, and modernity. It is characterized by clean lines, a subtle color palette, and strict edges.

“Bordel Studio” website. Source.



​​Recommended colors:

  • A shade of grayish blue – #5D5C6
  • Greenish blue – #379683
  • Light blue-gray shade – #7395AE
  • Medium blue-gray shade – #557A95
  • Light Taupe – #B1A296

This elegant color scheme combines dark, muted tones to create a clean and sophisticated look. Shades of gray and blue are perfect for more conservative designs.


Deep purple and blue
Deep purples and blues evoke a sense of mystery and depth, which are associated with nighttime and introspection.

Samsy website. Source.



Characteristic colors:

  • Deep dark purple – #0C0032
  • Rich shade of blue – #190061
  • Vivid purplish-blue – #240090
  • Bright and rich shade of blue-violet – #3500D3
  • Charcoal – #28282828

This color palette is used to create dramatic and atmospheric designs. It is ideal for art portfolios, music-related websites, and places where a sense of calm and concentration is required.


Sleek and futuristic

These colors are suitable for showcasing innovative products, technology-focused content, and forward-thinking brands looking to convey a sense of progress and innovation.

MediaMonks website. Source.



Characteristic Colors:

  • Dark greenish-gray – #2C3531
  • Deep teal – #116466
  • Light, muted shade of beige – #D9B08C
  • Pale Peach – #FFCB9A
  • A soft and light blue-green shade – #D1E8E2

The cold metallic colors used here are effectively set off by the more human, earthy tones. This creates an atmosphere of futuristic and large scale.


Textured and dynamic

This style creates an energetic and engaging experience. It is suitable for websites dedicated to art, games, or any other subject where a sense of liveliness and tactile sensations are required.

HAUS website. Source.



Recommended colors:

  • Bluish gray – #2F4454
  • Dark maroon – #2E151B
  • Pastel pink – #DA7B93
  • Medium greenish-blue – #376E6F
  • Muted bluish-green color – #1C3334

This color combination is quite versatile and can be used in various projects – from modern corporate reports to magazines and editorial materials.


Corporate and Traditional

Watson/DG website. Source.



Characteristic colors:

  • Soft, muted blue-green – #88BDBC
  • A deep shade of dark turquoise – #254E58
  • Dark greenish-blue shade – #112D32
  • Dark gray-brown shade – #4F4A41
  • Earthy gray with a slight brownish tint – #6E6658

This style suits corporate websites, financial organizations, and industries where reliability, trust, and a sense of tradition are important.


Bright citrus colors 

A citrusy combination of greenish-yellow, lime green, and black colors is a favorite among brands associated with sports, outdoor activities, and extreme entertainment.

Superhero Cheesecake website. Source.



Characteristic Colors:

  • Dark Olive – #1F2605
  • Deep forest – #1F6521
  • Bright shade of green – #53900F
  • Olive – #A4A71E
  • Warm yellow with a hint of green – #D6CE15

This palette radiates energy and enthusiasm, making it ideal for websites aimed at a young, dynamic audience.


Color schemes for 2024 websites play an important role in design. The right combination will make the platform aesthetically appealing with a number of added benefits. One should always strive to maximize user interaction. When working with a color palette, ideally use a single scheme that can have up to 4 colors within it. Increasing this number will make the platform difficult to perceive. The optimal solution is 3 colors following the 60-30-10 design rule, where:

  • 60% – primary color;
  • 30% – secondary;
  • 10% – accent color.

This rule will achieve balance.


Breaking down the best color palettes for 2024, any designer will be able to pick up the option for a specific project or create their own stylistic direction based on the obtained information. When choosing, it is necessarily important to consider the theme of the site or software, the goals and message of the company to its users, customers.

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